Update Open Source Marketing Foundations for Success.md

Event Notes and Recordings/Notes/Open Source Marketing Foundations for Success.md

@@ -19,20 +19,20 @@ Where to begin with Marketing?
 * OSINT (Open Source Intelligence)
 
 Audience 
-	* Where do I find them?
-	* How do I recruit others to help me?
-	* More clear explanation of SA OPEN
-		* An IEEE SA OPEN elevator pitch? 
-  Who are our audiences?
-Devs - yes and...
-Standards
-IEEE societies
-Foundations
-Volunteers
-NPO
-Marketing
-Events
-Special Interests
+* Where do I find them?
+* How do I recruit others to help me?
+* More clear explanation of SA OPEN
+  * An IEEE SA OPEN elevator pitch? 
+* Who are our audiences?
+  * Devs - yes and...
+  * Standards
+  * IEEE societies
+  * Foundations
+  * Volunteers
+    * NPO
+    * Marketing
+    * Events
+    * Special Interests <br> 
 
 * Can we address these with learning paths? Expanding the tool box?
   * Address the trailblazers as a group.
@@ -40,43 +40,47 @@ Special Interests
 
 
 Create Learning paths:
-the beginner
-intermediate
-advanced
- Add Explainer videos.
+* the beginner
+* intermediate
+* advanced
+
+Add Explainer videos.
 
 Ways to connect/make it easier for users to join and collaborate:
 * IRC Bridge?
 * Email list?
 
 Be Aware that these are barriers to entry:
-    * Single Sign on
-    * CLA 
+* Single Sign on
+* CLA 
 
 Ways to support TAG:
-	* Research and design
-		* Tools submittal process
-		* Features
-		* Use cases
-	* [Production Readiness Checklist]( https://opensource.ieee.org/technical-advisory-group/draft-production-readiness-checklist ) 
-		* where does marketing come in
+* Research and design
+  * Tools submittal process
+  * Features
+  * Use cases
+* [Production Readiness Checklist]( https://opensource.ieee.org/technical-advisory-group/draft-production-readiness-checklist ) 
+  * where does marketing come in
+
+**More Questions**
 
-What do they know they need and what do they NOT know they need.
+* What do they know they need and what do they NOT know they need?
 
-Gitlab setup is confusing. Working to resolve this.
-https://opensource.ieee.org/explore/groups?sort=name_asc
+* Gitlab setup is confusing. Working to help resolve this.
+One way is [an alphabetical sort](https://opensource.ieee.org/explore/groups?sort=name_asc)
 
-How to name things consistently?
+* How do we  name things consistently?
 
-Helping TAG and CAG
+* How can MAG support the TAG and CAG?
 
-Consider a blog about Breaking down the Barriers between open source and marketing.
+* Consider a blog about Breaking down the Barriers between open source and marketing.
 
-Authenticity and what Open Source can bring to OS marketing.  Contributing / resources not just money.
+* Authenticity and what Open Source can bring to OS marketing.  Contributing / resources not just money.
 
 Do-cracy importance of measurement!
 
-Resources:
-    From Charlie:
-        https://momjian.us/main/writings/pgsql/building_teams.pdf
-        https://momjian.us/main/writings/pgsql/pg_open_source.pdf
+**Addtional Resources**
+
+From Charlie:
+  *  https://momjian.us/main/writings/pgsql/building_teams.pdf
+  * https://momjian.us/main/writings/pgsql/pg_open_source.pdf