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Event Notes and Recordings/Notes/Open Source Marketing Foundations for Success.md

+## Open Source Marketing: Foundations for Success
+
+**Attendees:**
+* Beth Hancock
+* Emily Brown
+* Katie Schueths
+* Silona Bonewald
+* Charlie Li
+* Lisa Marie Maginnis
+
+
+**Notes:**
+ 
+Where to begin with Marketing?
+
+* Social Media
+* Marketing Metrics
+* How to Market Open Source
+* OSINT (Open Source Intelligence)
+
+Audience 
+	* Where do I find them?
+	* How do I recruit others to help me?
+	* More clear explanation of SA OPEN
+		* An IEEE SA OPEN elevator pitch? 
+  Who are our audiences?
+Devs - yes and...
+Standards
+IEEE societies
+Foundations
+Volunteers
+NPO
+Marketing
+Events
+Special Interests
+
+* Can we address these with learning paths? Expanding the tool box?
+  * Address the trailblazers as a group.
+  * Address th different Advisory Groups but also personas within the AGs
+
+
+Create Learning paths:
+the beginner
+intermediate
+advanced
+ Add Explainer videos.
+
+Ways to connect/make it easier for users to join and collaborate:
+* IRC Bridge?
+* Email list?
+
+Be Aware that these are barriers to entry:
+    * Single Sign on
+    * CLA 
+
+Ways to support TAG:
+	* Research and design
+		* Tools submittal process
+		* Features
+		* Use cases
+	* [Production Readiness Checklist]( https://opensource.ieee.org/technical-advisory-group/draft-production-readiness-checklist ) 
+		* where does marketing come in
+
+What do they know they need and what do they NOT know they need.
+
+Gitlab setup is confusing. Working to resolve this.
+https://opensource.ieee.org/explore/groups?sort=name_asc
+
+How to name things consistently?
+
+Helping TAG and CAG
+
+Consider a blog about Breaking down the Barriers between open source and marketing.
+
+Authenticity and what Open Source can bring to OS marketing.  Contributing / resources not just money.
+
+Do-cracy importance of measurement!
+
+Resources:
+    From Charlie:
+        https://momjian.us/main/writings/pgsql/building_teams.pdf
+        https://momjian.us/main/writings/pgsql/pg_open_source.pdf