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011 Workshops
June 16th TAG Workshop
TAG June 16th Workshop
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e648b6f1
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e648b6f1
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Jun 16, 2021
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Beth Hancock
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Event Notes and Recordings/Notes/Open Source Marketing Foundations for Success.md
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## Open Source Marketing: Foundations for Success
**Attendees:**
*
Beth Hancock
*
Emily Brown
*
Katie Schueths
*
Silona Bonewald
*
Charlie Li
*
Lisa Marie Maginnis
**Notes:**
Where to begin with Marketing?
*
Social Media
*
Marketing Metrics
*
How to Market Open Source
*
OSINT (Open Source Intelligence)
Audience
*
Where do I find them?
*
How do I recruit others to help me?
*
More clear explanation of SA OPEN
*
An IEEE SA OPEN elevator pitch?
Who are our audiences?
Devs - yes and...
Standards
IEEE societies
Foundations
Volunteers
NPO
Marketing
Events
Special Interests
*
Can we address these with learning paths? Expanding the tool box?
*
Address the trailblazers as a group.
*
Address th different Advisory Groups but also personas within the AGs
Create Learning paths:
the beginner
intermediate
advanced
Add Explainer videos.
Ways to connect/make it easier for users to join and collaborate:
*
IRC Bridge?
*
Email list?
Be Aware that these are barriers to entry:
*
Single Sign on
*
CLA
Ways to support TAG:
*
Research and design
*
Tools submittal process
*
Features
*
Use cases
*
[
Production Readiness Checklist
](
https://opensource.ieee.org/technical-advisory-group/draft-production-readiness-checklist
)
*
where does marketing come in
What do they know they need and what do they NOT know they need.
Gitlab setup is confusing. Working to resolve this.
https://opensource.ieee.org/explore/groups?sort=name_asc
How to name things consistently?
Helping TAG and CAG
Consider a blog about Breaking down the Barriers between open source and marketing.
Authenticity and what Open Source can bring to OS marketing. Contributing / resources not just money.
Do-cracy importance of measurement!
Resources:
From Charlie:
https://momjian.us/main/writings/pgsql/building_teams.pdf
https://momjian.us/main/writings/pgsql/pg_open_source.pdf
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