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Commit e648b6f1 authored by Beth Hancock's avatar Beth Hancock 🌿
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## Open Source Marketing: Foundations for Success
**Attendees:**
* Beth Hancock
* Emily Brown
* Katie Schueths
* Silona Bonewald
* Charlie Li
* Lisa Marie Maginnis
**Notes:**
Where to begin with Marketing?
* Social Media
* Marketing Metrics
* How to Market Open Source
* OSINT (Open Source Intelligence)
Audience
* Where do I find them?
* How do I recruit others to help me?
* More clear explanation of SA OPEN
* An IEEE SA OPEN elevator pitch?
Who are our audiences?
Devs - yes and...
Standards
IEEE societies
Foundations
Volunteers
NPO
Marketing
Events
Special Interests
* Can we address these with learning paths? Expanding the tool box?
* Address the trailblazers as a group.
* Address th different Advisory Groups but also personas within the AGs
Create Learning paths:
the beginner
intermediate
advanced
Add Explainer videos.
Ways to connect/make it easier for users to join and collaborate:
* IRC Bridge?
* Email list?
Be Aware that these are barriers to entry:
* Single Sign on
* CLA
Ways to support TAG:
* Research and design
* Tools submittal process
* Features
* Use cases
* [Production Readiness Checklist]( https://opensource.ieee.org/technical-advisory-group/draft-production-readiness-checklist )
* where does marketing come in
What do they know they need and what do they NOT know they need.
Gitlab setup is confusing. Working to resolve this.
https://opensource.ieee.org/explore/groups?sort=name_asc
How to name things consistently?
Helping TAG and CAG
Consider a blog about Breaking down the Barriers between open source and marketing.
Authenticity and what Open Source can bring to OS marketing. Contributing / resources not just money.
Do-cracy importance of measurement!
Resources:
From Charlie:
https://momjian.us/main/writings/pgsql/building_teams.pdf
https://momjian.us/main/writings/pgsql/pg_open_source.pdf
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