Data Strategies and Priorities
LaVonne Reimer, May 2022
This phase of development is foundational. It nests considerations of data management and protections in critical elements of marketing strategy, surfacing that an offering’s value is based in significant ways on sensitive data. However, it doesn’t stop at debating data usage with the privacy or legal departments. By following the basics of marketing strategy, the team deepens its understanding of all who have a stake in the usage of such data. This broadening of the concept of customers to place the interests of data subjects in an elevated position.
This is the space set aside for discussions, additions, and/or concerns you may have as to this section of the primary framework document.