# About **Project Description:** The Marketing Metrics Subgroup defines and promotes best practices for selecting, measuring and tracking marketing metrics in open source projects. We invite everyone with an interest in free and open source software, data, or research to join us in crafting best practices in marketing metrics and guiding communities and projects to use them. **Purpose** Provide models, documentation, and advice for more productive open source projects through effective use of metrics and KPIs. **Roadmap** 1. Our Documentation Process Documentation review (issue board) 2. Useful Documents Beginner basics for metrics Types of metrics How to track metrics How to effectively use metrics Suggested metrics for Open Source projects Metrics vs KPIs Why are metrics important? ## Contact Information * **Contacts**: @nihal.parekh on the [Marketing Metrics Subgroup channel](https://opensource-connect.ieee.org/marketing-advisory-group/channels/marketing-metrics) * **Chat**: [Marketing Metrics Subgroup Mattermost channel](https://opensource-connect.ieee.org/community-advisory-group/channels/marketing-metrics)