# About

**Project Description:** 

The Marketing Metrics Subgroup defines and promotes best practices for selecting, measuring and tracking marketing metrics in open source projects. We invite everyone with an interest in free and open source software, data, or research to join us in crafting best practices in marketing metrics and guiding communities and projects to use them.

**Purpose**

Provide models, documentation, and advice for more productive open source projects through effective use of metrics and KPIs.

**Roadmap**

1. Our Documentation Process

Documentation review (issue board)

2. Useful Documents


Beginner basics for metrics


Types of metrics


How to track metrics


How to effectively use metrics


Suggested metrics for Open Source projects


Metrics vs KPIs


Why are metrics important?





## Contact Information

* **Contacts**: @nihal.parekh on the [Marketing Metrics Subgroup channel](https://opensource-connect.ieee.org/marketing-advisory-group/channels/marketing-metrics)

* **Chat**: [Marketing Metrics Subgroup Mattermost channel](https://opensource-connect.ieee.org/community-advisory-group/channels/marketing-metrics)